Main Points of Research:
- Amounts of titles used in a film and their purpose
- Precise wording & order they are seen
- Design (e.g. Font size, animation, case(s), (sans)serif, colour
- Main title, difference between - Difference in production company idents for Working Title or Indie
- Importance of production company idents
TITLES
The order they appear in:
1. A ____ production/presents/in association with
2. Film (Director)
3. Starring... / With... / Introducing... / Co-starring...
4. Technical Roles
- Casting by...
- Costume designed by...
- Music composed by...
- Editor...
- Director of photography...
- Lighting by...
- Production Designer...
- Screenplay by...
- Executive Producer... / Produced by...
- Directed by...
5. Directed by...
The director of a film will always be credited twice
What do they do?
- Titles provide the audience with the knowledge of who will appear in a film, as well as who wrote, directed and produced the film.
- They also provide the audience with the knowledge of the companies that had not been involved in the idents, particularly smaller subsidiaries
How long do they last & how many are there?
- In general, titles usually last about 3 minutes long. There are exceptions however.
- The Worlds End doesn't have the typical titles you would expect in a movie opening, it has titles that are the names of the characters and doesn't show the production context whatsoever. This title sequence also lasts 1:30.
THE WORLDS END
- A film opening may have anywhere between 20-30 titles, there can sometimes be more or less, as some films only show the companies involved with production and the director.
BABY DRIVER
Start and end time of main titles: 5:53-8:20
Running time of main titles: 2:33
- Baby Driver was co-produced by both Working Title & Big Talk Pictures
- American Indie company Media Rights Capital
- UK subsidiary company Big Talk Productions (ITV)
- UK subsidiary company Working Title (NBCUniversal)
The titles were all uppercase, and are noted below in order
(Distribution Company x2) - Present
A (Production Company x2) - Production
A Film by (Director & Writer)
Film Title - BABY DRIVER
(Actors name)
(Actors name)
(Actors name)
(Actors name)
with (Actors name)
and (Actors name)
(Actors name)
(Actors name) x3
Casting by
Choreography by
Costume designer
Music by
Editors
Production Designer
Director of photography
Executive producers (x3)
Executive producers (x3)
Produced by (x3)
Written & Directed by
71'
Start and end time of main titles: 0:40-0:49
Running time of main titles: 0:09
(Distribution Company x2) - Present
(Distribution Company x2) - Present
A (Production Company x2) - Production
- 71' is a Warp Production, Warp generally don't put the names of actors, choreographers, set designers, or clothing designers in their main titles, until the end of the film.
- Warp films typically don't rely on star power as much as WT productions do, therefore they do not have any names of actors in their titles
- The name of the director of 71' also does not appear in the titles, the director is 'Yann Demange'.
IDENTS
What are idents?
- Idents are what production companies use to show that they played a part in the production of the movie, and are essentially the production companies Logo.
- Typically in Indie films, an ident lasts between 1-5 seconds long.
- They play an important role, as there is a lot of competition between production companies, however production companies such as the Big Five (e.g. Warner Bros., Paramount Pictures, Universal Studios, Columbia Pictures and Walt Disney Studios) are the most dominant companies when it comes to both production and distribution, allowing them to more easily get a theatrical screening.
- Behind a movie, there are typically 3 company idents, allowing the risk to be spread between them incase the movie fails and is received poorly by the audience.
- The range for the amount of idents you see differs between 1 and 5, both being very extreme and rare cases.
- The last ident shown on screen will also usually have an audio bridge between it and the actual opening of the movie.
- Some indie movies have absolutely no ident before the 1st shot of a film
- Big Five Idents typically last longer than other idents as there is more money spent on them, and they are more well known. For example, the Universal Studios Ident, lasts 24 seconds. The Paramount Pictures ident, lasts 18 seconds, and the Walt Disney Pictures ident, lasts 31 seconds.
- Idents typically use CGI and have an orchestral piece of music behind them, such as the Universal Pictures ident.
What's the point of an ident?
- An ident is used to show which companies have been a part of the production and distribution of a film.
- Sound effects in idents are used to signify the genre of the film, or are specific to the ident, this is evident with every ident. For example, with the Universal Pictures sound effect/music, you can automatically tell it's Universal Pictures just by listening to it, without visuals.
Comparison between Indie and Conglomerate
Four Lions (2010) - Budget GBP2.5m
- Was less likely to get theatrical distribution in comparison to WT productions
- Asian/Middle Eastern cast - General bias against non-white protagonists
- Originally in UK - 115 screens; it then doubled as it earned GBP58k
- USA took 9 months to distribute this was because of the subject of terrorism that this film tackled.
- USA took 9 months to distribute this was because of the subject of terrorism that this film tackled.
Greenzone (2010) Budget of USD100m
Greenzone - Tentpole ($100m)
- Working Title, Universal Pictures - definitely more likely to get theatrical distribution
- A-list actors - Matt Damon
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